GMC E-Bike with Designer Dao-Yi Chow

This collaborative promotion for GMC’s new e-bike features both interview footage from NTWRK’s LA studio and in-situ shots with designer Dow-Yi Chow in NYC. The NTWRK team required an extremely tight one weekend edit turnaround for four total video assets to be used on social media as well as their own native platform. Besides basic brand guidelines and references, creative control of the cut was entrusted to me in the edit suite.

Editor: Alexander Parmley

Director: Riley Kalbus

DP: Edgar Obrand