Hockey Legend Auston Matthews Partners with GMC

Another collaboration with NTWRK, this video challenged me to make something interesting with very little variety of footage. The final result incorporates layers of compositing both seen and unseen to create an engaging promotion for GMC’s new line of all-electric trucks, featuring a designer partnership with the Toronto Maple Leafs’ captain, Auston Matthews.

Editor: Alexander Parmley

Director: Riley Kalbus

DP: Edgar Obrand