Red Ball - SJ Living Well Campaign Kickoff

In order to announce the kickoff of SJ Living Well’s Red Ball Campaign, Ben Gale and I knew we wanted to do something original. We settled on the idea of various scenes showcasing what the program had to offer, connected by consistent, gradual motion. To achieve this effect we used a motorized slider and matched motion between shots, taking care to incorporate foreground elements that would give us the opportunity to hide cuts between scenes.